 |
Custom Software Topics
Our Clients
- American Express Publishing
- BIC
- Bide-A-Wee
- Campbell Soup Company
- Catapult Marketing
- Circle One
- Creative Good
- Dairy Management, Inc.
- Dannon
- FocusVision Worldwide
- FontHaus
- Grey Global Group
- Media.com
- Pedigree
- Pica9
- Ryan Partnership
- Squidoo/Seth Godin
- Technology Pathways
|
Case Study: media.com
| Client: | media.com/Beyond Interactive |
| Project: | Media Planning Extranet and Client Server Application |
| Overview: | media.com is a subsidiary of Grey Global Group. They specialize in online media planning and purchasing. With Proctor & Gamble as a major client, they plan and purchase media for over 70 websites, each with their own brand managemet group. With 8 week planning cycles, media.com must be in constant communication with the brand groups. |
| Solution: | Grey Globa Group acquired Beyond Interactive and Brainloaf worked with media.com and J. Brown/LMC group to being deploying BI's media planning system into media.com. After the initial few weeks, it became apparent that BI's system would not fit the workflow of media.com. As a result, planning for a new system began.
 |
| Talents Leveraged: | - Brainloaf consultants trained FoodAndWine.com's webmaster in the architecture and maintenance of the tool
|
| Techniques Used: |
- User Focus Groups
- Regularly Scheduled Planning Meetings
- Rigorous User Training
|
| Tools Employed: | - MS SQL Server 7.0
- Macromedia Dreamweaver
- BBEdit 4.0
- Visual Basic
- 4th Dimension
- Brainloaf DataSiphon
|
|
|
|
;)
;)