Marketing Automation, Web Video and Social Media
iSlate, iPad, iGuide? What's in Store for the New Apple Tablet
iSlate, iPad, iGuide? Come on Apple; give us a name already! What other names for the new Apple tablet will be underway in the next few months? Apple has just recently unveiled this as-of-now unnamed tablet computer that fuses the technologies of laptops and handheld devices. Although many companies like Toshiba Corp and Hewlett Packard Co. have introduced similar tablets with Windows based operating systems, Apple plans to revolutionize the way in which individuals currently interact with media. With all of the surreptitious information regarding this new product, Apple has created an enormous amount of buzz in the same way that it originally did with the iPhone.
The new Apple tablet is expected to look like a very large version of the iPod touch with multimedia offerings, allowing people to play games, read electronic books and newspapers, go on the web and even watch movies and television shows. With a 10.7” screen and resolution of up to 5 to 6 times more than the iPhone, the tablet will offer superior picture options for wireless access to photos, music, videos, games, and much more.
It has been released that Apple is working to enhance its audio, video gaming, electronic book features. In December, Apple acquired the music-streaming service La La Media Inc. in order to revamp its current audio system, while videogame publisher Electronic Arts Inc. is one of the target companies with which Apple is looking to negotiate a contract. In terms of magazines, electronic books and newspapers available on the tablet, Apple has also been in talks with HarperCollins Publishers, the New York Times, and Condé Nast Publications Inc.
Video content is a major focus regarding the capabilities of this new product. With a screen size of 720x1280 pixels, the tablet will offer a 720p high-definition resolution that will be incredible for video streaming. But how exactly does Apple plan to provide this for its consumers? So far, Apple has been seen working on deals with various television networks and YouTube for valuable and quick access to video content. It has also been speculated that Apple is consulting with television networks, like Walt Disney Co. and CBS Corp, in order to make it possible for consumers to purchase monthly subscriptions and access on-demand video content.
It is clear that the new Apple tablet will be a revolutionary piece of technological machinery, however information pertaining to its video streaming speeds specifically are still in the woodworks. Although there has been much speculation about the speed at which video streaming will be made possible for the Apple Tablet, it is expected that 3G speeds would be enough to back most video and media communications. According to Matt Hamblen of Computerworld, in order to support a more intricate video feature, talks have been in place with Verizon and AT&T about Long Term Evolution (LTE) networks in order to ensure fasters speeds of video streaming. Although it is still unclear as to which service provider, or both, will be supporting this feature for Apple, both plan to launch LTE services between 2010 and 2011. Of course, this multifaceted feature is still speculation and would require Apple to update its product for such LTE connections, however it is clear that the possibilities are limitless with this new piece of technology.
Although Apple desires to be the market leader in this entirely new product category, the introduction of the new tablet serves as an technological archetype that could now begin to revolutionize and revamp the computer and consumer electronics industries. But, with all the buzz being generated about this new product, Apple cannot expect other companies to sit back and stand on the sidelines. According to Bruce Einhorn and Tim Culpan of BusinessWeek, Acer plans to launch a similar product of its own that will have unique modifications and features that vary from the tablet. The new Apple tablet will set the bar high for other companies, thereby increasing the competition and value of video and communications media in this industry.
Apple is strategic in its thinking. Whereas the past introductions of new Apple products were unveiled in ready to ship form, failing to do so with the tablet will undoubtedly create even more hype and anticipation for this products eventual release. Maybe it will generate enough excitement to gain media company and TV network interests in forming contracts with Apple? With all this speculation, it is clear that Apple will serve as a paradigm for new communications and multimedia technology. The new tablet will, if it hasn’t already, begin to transform video and media technology and the way we purchase and process various forms of multimedia as we know it.
Posted: 1/27/2010 12:04:32 PM by
Mike Rogers | with 0 comments
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