Are you looking for ways to add video marketing to your marketing activities, but don't know where to begin? As a frequent user of the Internet, you have experienced the effects of web videos time and time again. Video marketing not only increases consumer recall, but also translates into more consumer action in relation to your business. If you are an experienced article marketer, you understand the importance of the quantity and quality of the content you create. Similarly, creating web video is a great way to create multiple forms of content, which is all based on a single video. Web video is a form of media communication that is beginning to reshape the way in which consumers receive content, so it is vitally important that you begin to utilize this tool. Here, we will present some tips and tricks on how to get started in web video marketing.
The simplest way to start creating video is to produce a screen capture of a PowerPoint presentation and record a voice over for it. Creating a PowerPoint is easier than articles in many ways because you can create concise short slides with words and pictures. First, start by creating a 10-15 slide presentation about any topic related to your business. In the beginning, choosing a topic to discuss in your video may seem like a daunting task, but remember that you can make a video about anything, as long as you keep it simple. Second, when creating your slides, resist the urge to write too much on each slide and save those thoughts for your voice over. Once again, keep it simple. Anything too complicated or long will lose your audience's attention, so it is extremely important that you avoid the temptation to write too much on one slide. Finally, you must read your slides into the voice over. To do this, use your slides as talking points, but be prepared to speak for about a minute per slide. Also remember to practice, practice, practice. An unrehearsed video is definitely noticeable and can look extremely sloppy to the viewer. Therefore, the more comfortable you are with the slides and the material you wish to speak about in your video, the more professional it will look.
In order to perform your voice over and record your screen, use a tool like Camtasia. This program provides you with free training and recommended tips to get you started, while also showing you how to record, edit, produce and share your very own video. After you have completed all these steps, you now have a video and a PowerPoint that can be uploaded to Slideshare and YouTube. In your video, also make sure to link both pieces of content back to a target page for maximum SEO benefit. Then, using outsourcing or if you can type quickly enough, transcribe the video for a third piece of content. Write a short blog post of about 200 words and embed the YouTube video in it. Now, you have 4 quality pieces of content all linking to your target page.
Once you get the hang of this, you can create the entire package of content in about an hour or two. The process is relatively simple, but it takes quite a bit of effort and practice in order to utilize it effectively. To review, here are 4 quality backlinks: a blog, a transcript, a PowerPoint and a video. Also refer to the next blog, "Producing Your First Video" for more detailed instructions. It is possible for you to create an effective web video that will not only add value and traffic to your site, but also enhance your marketing plan. So now that you know the main steps, get started!