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Brainloaf Marketing Dashboard
Brainloaf Marketing Dashboard
Brainloaf MD is an integrated marketing management system that automates the planning,
execution and measurement of customer marketing, all customized to meet your agency's ever
changing promotional needs. It consists of three modules: the Promotion Manager, Event Manager and Project Manager.
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Promotion Manager:
Web-Based Consumer Promotions Management Tool |
The Brainloaf Promotion Manager allows you to manage multiple marketing
programs executed across your clients' key customers - from the smaller grocery,
drug and dollar stores all the way up to the larger, complex retail partners
across all the channels. Your agency will have all the necessary program information
at their fingertips when a program goes in market – from program sign-ups to program
customizations to billing. This tool empowers your client service team to effectively
manage hundreds of customer programs across multiple channels with ease.
Key Features
- Drag & Drop Planning
- Track team member time based on client, project and specific activity
- Calendar and Scheduling
- Global view of time across teams and projects
- Status, Fulfillment and Tracking
- Document Integration
- Asset Management
- Reporting
- Integrates with existing accounting systems
- Variable Data Publishing
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Event Manager:
Special Events Management Tool |
The Brainloaf Event Manager tracks field event details and provides event reporting
for program returns on investment – pre-event, during and post events. It can optimize
your event programming by capturing consumer feedback, competitive field Intel/surveys,
handheld data collection, vendor costs, marketplace trends, etc.
Key Features
- Event Logistics for scheduling, shipping and staffing
- Contract Management
- Vendor Management
- Media Planning
- Database access to national information on malls, local events and retailers.
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Project Manager:
Project Management and Time Tracking Tool |
The Brainloaf Project Manager provides account executives an easy way
to efficiently manage their jobs or projects across clients.
Key Features
- Track team member time based on client, project and specific activity
- Global view of agency time across clients and projects
- Reporting across clients and projects
- Integrates with existing accounting systems
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Dashboard Features and Benefits
| Feature | Benefit |
| Web Based | User interface is a familiar, web based interface, accessible from anywhere and protected
using the latest security |
| Increased Employee Productivity | Automate repetitive tasks such as status reports and financial tracking.
Free up employees to focus on customer service and client management rather than paperwork. |
| Track Traditional and New Media | Media options have multiplied exponentially in the past decade. Now you can manage your media
planning and spending in one centralized system. Media options include:
- TV
- Radio
- Online
- Social Networking
- E-Mail
- Ad Words
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| Role Based Security | Roles can be customized to match your corporate structure and security requirements. |
| PowerPoint Integration | Export calendars, reports and orders to PowerPoint for inclusion in sales presentations. |
| Asset Management | Organize your customer creative assets for self service access and download by sales people. |
| Standards Based | MD is based on proven Microsoft Server technology. |
| System Integration | Integrate with other Microsoft products such as Exchange, Outlook and Share Point Portal Server |
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Agency Service Topics
Our Clients
- American Express Publishing
- BIC
- Bide-A-Wee
- Campbell Soup Company
- Catapult Marketing
- Circle One
- Creative Good
- Dairy Management, Inc.
- Dannon
- FocusVision Worldwide
- FontHaus
- Grey Global Group
- Media.com
- Pedigree
- Pica9
- Ryan Partnership
- Squidoo/Seth Godin
- Technology Pathways
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