Details
A 4 week program designed to teach you all the tools you need to take advantage of social media, search engine optimization (SEO) and e-mail marketing.
The Brainloaf Marketing Clinic will be a combination of live webinars with audience participation, recorded presentations and video training, and a live community where program attendees and instructors interact via message boards and live chat; offering solutions and guidance to businesses and individuals seeking to employ social media, SEO and e-mail marketing in their marketing mix.
Instructors scheduled to participate include:
Mike Rogers, Chief Brain of Brainloaf
Mike Rogers is a serial entrepreneur in the marketing technology world. He started his first company when he
was 19. During the internet boom of the 90's, he worked with Seth Godin, developing cutting edge permission marketing programs.
After building an interactive marketing division for Grey Global Group agency, he started Brainloaf, a successful digital marketing services firm. Brainloaf has developed marketing platforms for established companies and startups alike, such as, Pfizer, Campells, Bic and Squidoo.com.
Rob Petersen, Founder/President of Barnraisers, LLC
Rob Petersen is Founding Partner and President of BarnRaisers, an online marketing solutions company that uses social media, community and the proven principles of relationship marketing to build brands. Rob was EVP/Chief Strategy Officer for Omnicom and has also held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.
Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer, to market leadership.
"Social" Jack Campisi of BackInJack.com
Jack is a writer, social media & marketing consultant, and the co-host of the Purple Goldfish Podcast. He provides social media & marketing services to small to mid-sized companies in the Fairfield County, CT area, including QualVu and Classic Sportswear and Promotion.
In addition, Jack, a market research veteran, represents QualVu, the leading innovator of online video-based qualitative research solutions. QualVu delivers a pioneering platform to businesses, researchers and agencies that enables them to gain rich insights into the opinions, views and attitudes of their customers, as well as other consumer and business targets.
Michael Iulo, CEO of Marketing Automation Ink.
Michael brings more than 25 years of hands-on production and operations experience to the table. He helps companies to streamline their marketing and operations processes through innovative use of technology and market process design. He is a regular speaker at major industry events including PODi, On Demand, The Xinet Users Conference and the Pageflex Users Conference. In addition, he was the first President of the Xinet Users Group and a PODi award winner for “Best Practices” in marketing communications.
Each week, will feature a webinar, in-depth case study, step by step training materials and downloadable content and tools.
Week 1
This week focuses on strategy and preparing the information and education you need in order to start integrating digital marketing into your business.
- An overview of the "Media Hub," with so many channels to use, which ones you should use and how can they build upon each other.
- Crawl, Walk, Run, Thrive - a process to evolve your marketing in small steps.
- Developing your strategy, objectives and tactics - a top down approach to modifying your business plan to include digital media.
Week 2
The second week focuses on tactical details necessary to get yourself setup.
- Is your website ready for prime time? Before attracting lots of attention and traffic, we need to be sure your site is ready to capitalize.
- An introduction to SEO - how it works, how to properly do research and proven methods for attracting visitors.
- Your social media portfolio - how to get everything setup, automate the content publishing process and structure for actionable reporting.
Week 3
The third week will get your creative juice flowing to create compelling link bait.
- So I started a blog, what should I write about? A common issue with companies is determining how to approach blogging. We'll get you going with some foolproof techniques.
- Video. You don't need a production studio, $5,000 dollar camera or a film degree to produce interesting video content. We'll show you how others are creating video for their businesses.
- Repurposing existing brand content will save your time, money and headaches. We will discuss tools that make this easy.
Week 4
We are now ready to shout from the rooftops! The final week brings everything together in which we will discuss ways to get your content out and measure it's effectiveness.
- How to use Social Media responsibly. We don't want to overwhelm our fans and friends. A responsible strategy balances frequency of contact with its value and opinion of your audience.
- The one thing most people fail to talk about when discussing social media is that while it reaches a large portion of the internet, e-mail can reach EVERYONE. People still check their email and use it daily. The adoption of email and the frequency of use trump any other online media. We will discuss tools and techniques to use so that you can reach your friends and fans via e-mail.
- You want to save your precious time for creating content, interacting with real people and selling! This module will introduce you to Marketing Automation methods and tools to automate the process of content distribution including RSS, Podcasting, Twitter Automation, and Blog Automation.
- Finally, we will discuss the proper implementation of reporting and teach you how to evaluate the success of your campaigns. By knowing what works and what doesn't you can continuously improve your content and activities to fit your business strategy and goals.
At the end of this clinic, students will have the knowledge and tools to:
-Better maintain their web site
-Build their e-mail marketing list
-Engage current and potential customers via Social Media
-Maintain a cost effective internet marketing presence
-Build site traffic, leads and SALES
Spots are limited and are available on a first come, first serve basis. Use the form below to signup today:
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