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Case Study: media.com
| Client: | media.com/Beyond Interactive |
| Project: | Media Planning Extranet and Client Server Application |
| Overview: | media.com is a subsidiary of Grey Global Group. They specialize in online media planning and purchasing. With Proctor & Gamble as a major client, they plan and purchase media for over 70 websites, each with their own brand managemet group. With 8 week planning cycles, media.com must be in constant communication with the brand groups. |
| Solution: | Grey Globa Group acquired Beyond Interactive and Brainloaf worked with media.com and J. Brown/LMC group to being deploying BI's media planning system into media.com. After the initial few weeks, it became apparent that BI's system would not fit the workflow of media.com. As a result, planning for a new system began.
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| Talents Leveraged: | - Brainloaf consultants trained FoodAndWine.com's webmaster in the architecture and maintenance of the tool
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| Techniques Used: |
- User Focus Groups
- Regularly Scheduled Planning Meetings
- Rigorous User Training
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| Tools Employed: | - MS SQL Server 7.0
- Macromedia Dreamweaver
- BBEdit 4.0
- Visual Basic
- 4th Dimension
- Brainloaf DataSiphon
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Agency Service Topics
Our Clients
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- FontHaus
- Grey Global Group
- Media.com
- Pedigree
- Pica9
- Ryan Partnership
- Squidoo/Seth Godin
- Technology Pathways
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