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Case Study: American Express Publishing

Client:American Express Publishing
Project:Web Survey Engine
Overview:In order to add an interactive element to their home page, American Express Publishing wanted to create an online survey system complete with a web based administration function for entering survey questions and scheduling the surveys.
The survey is displayed on the Food and Wine home page. After choosing their answer and submitting, the user is taken to a real time graph of results.
Solution:FoodAndWine.com is a Microsoft Active Server Page website utilizing an SQL Server backend. Brainloaf created a modular architecture, allowing a survey to be placed anywhere in the site. Administrators manage all surveys and results using a web based adminisration tool.
Talents Leveraged:
  • Brainloaf consultants trained FoodAndWine.com's webmaster in the architecture and maintenance of the tool
Techniques Used:
  • Microsoft ASP Modules
Tools Employed:
  • MS SQL Server 7.0
  • Macromedia Dreamweaver
  • BBEdit 4.0
  • Brainloaf DataSiphon