Article
The WB is back -- online. The defunct TV network is coming back with a combination of reruns and new web-only programming aimed at the WB's young audience. TV networks are seeing that online is the path to growth, but reviving a dead channel is a bit of a surprise. Producing high quality shows is expensive, but they want to draw the same demographic that fueled the growth of shows like Buffy. The bar is being raised by web-only shows such as Quarterlife that will be attracting ad dollars. If you are wondering if execs see web video as a lucrative opportunity, don't. It's happening now. Via the
LA Times.
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