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This ad campaign cracks me up. Mark, my answer is that it increases productivity because it integrates seamlessly with Exchange giving me my email, calendar and phonebook. But I have to restart the phone a couple times a day, losing any efficiency I had gained. Technology stinks even when it works. Strange tag line for the current Windows Mobile ad campaign: "the best way to increase (or avoid) productivity." It's like they've just given up - as if to say, "Here's our new device. It might help, it might not, we have no idea. But it's shiny and expensive, so please just buy it." 
At least they understand that productivity is the issue. (They should have read my note to developers in my new book, Bit Literacy: Productivity in the Age of Information and E-mail Overload.) Comments (0) [Good Experience Blog]
2:02:07 PM 
Any company considering a CRM implementation, or any other customer facing technology overhaul needs to keep in mind that consumers don't view better technology as better customer service or experience. It is only one facet of the customer experience. Clear, business driving goals must be set at the initiation of any Customer Relationship Management effort, especially one that could be potentially replacing a human element for a technological experience. Article For more than a decade, the Internet has been changing business. But most pundits underestimated how it was changing consumers. A more informed, more powerful consumer has emerged,with ever-rising expectations and increasing demands-both online and off. Related...
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9:03:23 AM
This is not good news for companies selling click based advertising or companies who utilize these services. Article A Fair Isaac Corp. study suggests that fraudulent clicks on Google, Yahoo and other online marketing vehicles are most likely occurring more than the network operators admit.
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9:00:18 AM
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